In the constantly-connected world we live in, your business’ web presence is ever increasingly more important. Your domain name is one of the first things people will use to access your website. Having a domain name that accurately represents your business and your website is critical. The following 5 tips will help you choose your ideal domain name.
- Your Domain Name Should Match Your Business Name
When people think you your website, they will think of the company’s name. If the domain name matched the name of the company, it makes it that much easier to reach your website. For example, let’s say your website is Acme Hardware. You would ideally want your domain to be AcmeHardware.com, as it is easy to remember and matches your company name. The fewer things your customer has to remember in order to find you on the web, the better. Sharkmatic recommends registering a longer domain name that accurately represents your company, and also registering a shorter “vanity” domain name that points to your site.
- Avoid Hyphens
We have all seen domain names with hyphens; they are actually quite common. This is the main reason why they are not recommended: it requires your customer to remember an additional thing to reach your website. The have to remember where the “dash” goes. It makes the domain more difficult to type and more difficult to say to clients. If AcmeHardware.com is not available, and you consider opting for Acme-Hardware.com instead, there is a good chance that people will end up on a different website because they forgot the hyphen. If you cannot get the domain name you want, it may be worth considering changing the business name in order to get a matching domain name. Of course, this is not always practical, and so a hyphenated domain name may be your best available option. Just know that it is not your only option.
- Use The Appropriate Extension
If you are a for-profit business, you should be using a .com instead of a .org. If you are a non-profit organization, you should be using a .org domain name. There are also many other, less common extensions that you may want to consider using for your website, but be sure they match the nature of what the website represents. Be sure to always promote your domain and its extension on your marketing materials.
- Do Your Research
Before getting a domain name registered, be sure to do a bit of research to make sure that there is not a copyright on the name you intending on using. If the domain you want to register is trademarked, copyrighted, or owned by another company or individual, you can get into legal trouble.
- REGISTER YOUR DOMAIN FIRST
If you remember nothing else from this blog post, remember this: register your domain before you start your business or website. Attempting to work backwards and trying to make your domain name fit your business or website is a huge hassle and can result in loss of web traffic, less visibility, and less customers finding your site.
There are many factors that will influence your domain name choice. Following these 5 guidelines will put you on the path to selecting the best domain name for your website. Sharkmatic has consulted many clients on domain name choices. Let us know if we can help you find your ideal domain name!