The popularity of smart phones has changed society into a connected, on-the-go culture. From banking to driving directions to ordering online, smartphones have greatly expanded what we can do away from our desktops.
According to Google’s estimate, an incredible 60% of all Google searches are from mobile devices. As of April 2015, Google now favors mobile-friendly websites in mobile search results. This means that if your competitor’s website is mobile friendly and yours is not, they will appear higher in search results for searches coming from mobile devices.
So, what exactly does mobile friendly mean? The term mobile friendly is the industry term Google uses to describe websites that are designed and coded to function well on mobile devices in addition to desktop computers and laptops. Google states that a website must include the following in order to be considered mobile friendly;
- The website avoids software which is not compatible with a wide range of mobile devices, such as Flash.
- Text on the website is visible without the need to zoom in.
- All of the website content is scaled to the screen of the user’s device so that they do not have to scroll horizontally or zoom in to see all of the content.
- The Links and buttons are spaced in a way that they can be easily tapped on a touch screen.
There are two ways that a website can be considered mobile friendly. The first way would be to have a dedicated mobile site that the user is redirected to upon visiting your website’s URL. A dedicated mobile site is a pared down version of the full website containing the most relevant information. The advantage of having pared down content is that the most important information can be processed by users quickly, which is important for users on-the-go. This method also allows for an integration of more mobile-specific functionality that the full site may be unable to accommodate.
The second option for a website to be considered mobile friendly is to design and code the website so that it “responds” to the user’s screen size or device type. This is called responsive website design. A responsive website uses all of the content of the website and reformats it based on the screen it is being displayed on. This can include, but is not limited to: text resizing, images resizing, visual elements repositioning, nav menus reformatting into touch-based menus, image galleries switching to swipe-based image scrolling, and many other strategies depending on the type of content on the website.
Regardless of which option you choose, Sharkmatic can make your website look great on any mobile screen or on any desktop monitor. Let us help you put your business in the hands of digitally connected customers.